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Let These Successful Software Average Joes Tell You Their Success Stories So You Don't Have To Reinvent The Wheel...

Dear Friend,

If you've ever wanted to strike it out on your own — there is NO better business today than the software business.

Let me tell you a little story —

In March, I was invited to Microsoft. I was going to meet one of Microsoft's most Senior Software Developers (they call them "Researchers"). He was going to take me on a tour of the "campus" — complete with beautiful parks, amazing buildings and impressive monuments.

I had never been on Mr. Gates's turf — and was thrilled to be able to see it for the first time!

When I walked into the engineer's office, he was grinning. (Hey, I just thought he was a generally happy guy!) After a few minutes of small talk, he showed me an image on his computer — a photo of a beautiful Ferrari, glowing in this wild deep purple hue. I thought he had found the photo at Car and Driver's website.

"Ben, can you believe this is my car? My wife and I flew to Italy to watch as it was being built on Ferrari's assembly line. We wanted to make sure the color was perfect!"

As you can imagine, I was floored!

That was HIS car in HIS driveway!

So I asked —

"How long have you been working here at Microsoft?"

He told me that he'd been there just under 10 years. And noted — he was thinking about retiring soon.

As we toured more of the "campus", I discovered that Microsoft has created nearly 21,000 millionaires and multi-millionaires in its brief 20-year existence.

Impressive!

The Engineer invited me into one of Microsoft's Secret Development Labs — if I promised not to tell anyone about what I was getting ready to see. I leapt at the opportunity! (I must have looked like a dog with my tongue wagging!)

Using a keypad, he punched in his secret code and the door opened. (I thought I was on the Starship Enterprise!) I can't tell you much — but I'll tell you this — Microsoft spends "truckloads" of money in researching new ideas and new technologies.

He showed me around — demonstrating some of the "cool stuff" (he liked saying that) that Microsoft would soon be releasing to the public. (Hint: Think X-Box-ish!)

While we were in that Lab, he stopped, thought for a moment and said,

"Ben, everyday it still amazes me — every single day we're generating killer ideas, using our magic system to turn these ideas into software, and getting people to shell out millions of dollars to buy our software all around the world.

"Listen — we're taking a $20,000 operating system and burning it on to a CD that costs us pennies. In any other industry, you measure margins with a razor — but not with software industry! We have fat margins!

"Look — there is no question in my mind or Bill's mind (he calls him Bill!) that creating and publishing software is and will continue to be the most profitable business in the world for the next 50 years!"

I was dumbfounded.

And I was mad! I was mad that companies like Microsoft thought they had some kind of magic pixie dust they could sprinkle on their ideas — and turn them into raging software successes!

Not true!

But he was also "dead-on" — there is no single business in the world that can match the sheer potential of the software business. Bill Gates is living proof!

I needed to leave, thanking him for the time and the ultimate tour. (He even offered to give me a spin in his Ferrari — but he didn't bring it to work that day because of the rain. Darn Seattle weather!)

There are lots more success stories in this series where I interview some of the industry's leading software developers....

Scott Britner
Brainwave Software

"How A Dad Made $10,000 for His Two Children -- In Only 18 Days!"

I know you'll find Scott’s story inspirational. I know I have. I have to say—I am part of his story—but without me, I think Scott would have found his own success. I enjoyed working with Scott, albeit it—it was a short-term project. He worked very hard. In this business—time is of the essence.

I recall him sending me iterations of his software and I would, quite literally, tear apart parts of it for not quite hitting the mark. I was thinking of the end-user and anyone other than Scott may have had his feeling’s hurt. Instead, he took my comments in stride and would often re-tune entire parts of Headline Creator Pro to match what I thought the end-user would be looking for.

Marc Sylvester
Laughingbird Software

"How I JVed My Way On an 800,000-Person-List --- and How You Can Too!"

You’ll find at least a few gems in Marc Sylvester’s story. I met Marc several years ago when I was a lowly webmaster for a newspaper in Southwest Missouri. His graphic design work served as inspiration for me. (In fact, I won a design contest based on a few techniques I stole from staring at his logos.)

We lost contact for couple years as I started focusing both on my consultancy and a dot-com I helped to create. But I couldn’t help but stop by his site from time-to-time and to my amazement—found out he was now in the software business!

In the following transcribed phone interview, you’ll learn from Marc’s successes and failures in this business. He divulges a couple of his best secrets and makes no bones about what is necessary to success hard in today’s competitive marketplace.

Jason Jantzi

Corporate Edge Software

"Offering Custom Branded Software And The Secrets Behind It"

Jason Jantzi is a successful Internet entrepreneur and owner of Corporate Edge Software Inc. Based in Vancouver, British Columbia, Jason’s company produces some of the most innovative time-saving organizational software available on the Internet.

As his company has evolved, Jason has produced tools to leverage his time even further. Many of these tools pertain to product development and Internet marketing. These were created out of necessity—tools that make the “right” things easy to do over and over.

You'll get ALL the one-on-one interviews with Scott, Marc, and Jason in a PDF file. (I'm also including one MP3 file I found from my hard drive)

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